폴 랜드

소개

폴 랜드(Paul Rand, 본명: 페레츠 로젠바움, 1914년 8월 15일 뉴욕 브루클린 ~ 1996년 11월 26일 코네티컷주 노워크)는 미국의 그래픽 디자이너이다. 다양한 기업의 로고 디자인을 작업한 것으로 잘 알려져 있다.

Paul Rand was an American art director and graphic designer. He is known for his corporate logo designs, including logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He developed an American Modernist style from European influences and was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut, where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.