소개
조지 리처(영어: George Ritzer, 1940년 ~ )는 미국의 사회학자로, 메릴랜드 대학교 사회학과 교수이다. 맥도날드화 (McDonaldization)라는 단어를 만든 사람이다.
George Ritzer is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.
사진 라이선스: Wikimedia Commons